Sales Performance

“We’re one of the largest car dealerships in the country, with three regional sales managers and 22 sales reps. We were struggling to gain visibility into agents’ activity and performance, showroom sales process effectiveness and to make an effective use of our CRM and other systems. 
With Mobile2CRM we were given a first-class management tool.  We are quickly learning how to improve and streamline the processes and make our brand much more successful, efficient, and profitable!”

“We’re one of the largest car dealerships in the country, with three regional sales managers and 22 sales reps. We were struggling to gain visibility into agents’ activity and performance, showroom sales process effectiveness and to make an effective use of our CRM and other systems. 
With Mobile2CRM we were given a first-class management tool.  We are quickly learning how to improve and streamline the processes and make our brand much more successful, efficient, and profitable!”

The Customer

A major car dealership with 10 showrooms spread over three regions across the country

Challenge:

The dealership’s showrooms are empty for a significant part of the day, so sales agents use that time to proactively call potential customers – mostly using their cell phones (calls / Whatsapp).
Management visibility regarding agents’ activities and performance is very limited, and CRM updates by sales agents are partial at best, rendering a 360° view of the customer, productivity increase and sales performance measurement and improvement – almost impossible

Solution:

Mobile2CRM automatically captures and records cellular calls and Whatsapp, and updates Salesforce opportunities and Leads. It also provides new activity reports & dashboards – at show rooms and brand levels – coupled with agent productivity tools and mobile app to access calls recording and WhatsApp communication and text archiving.

Outcome and benefits:

Immediate and dramatic improvement in CRM data accuracy and completeness, introducing a comprehensive customer’s 360° view. Coupled with crystal-clear visibility into agents’ activities, Mobile2CRM delivered a significant positive impact on sales productivity and business results.