Are you really making the best-informed decisions? Or….. (Part 2 of 2)

In our previous blog post, we mentioned that more and more business communications are taking place using cellphones over the cellular network and therefore remain unrecorded and undocumented by the organization’s systems.

For this valuable business data to become a resource for your decision-making processes, a new type of solution is necessary that will give you access to all business-related call recordings, CRM, and other analytics and BI data. Only then will you be able to make fully informed business decisions about allocating resources, providing better CX, preventing customer churn, improving your competitive edge, and improving corporate performance.

Let’s have a closer look at the features and capabilities a solution should have to provide in order for businesses to get a truly 360˚ view. To state the obvious, we are talking here about a near real-time solution that allows the recording and documenting of all business-related mobile calls into the organization’s systems regardless if your employees are using their own (BYOD) or a company cellphone. Needless to say, the tricky part is separating private from business calls for practical reasons (having one’s mother-in-law over for dinner is not exactly relevant BI) and, more importantly, for complying with the various privacy laws.

Let’s have a look at how the Mobile2CRM solution works.

Once your company has subscribed to the Mobile2CRM solution, each employee will be assigned a mobile business profile. The employees then download the mobile app to their cellphones from either the Google Play Store or the Apple AppStore. Alternatively, your company can allow employees to download the app via its own MDM system.

After employees install the app on their mobile devices, they can start using their new (and real) business mobile number while keeping all the functionality that they are used to and love. From that moment on, all incoming and outgoing business calls and SMS messages via the assigned mobile number will be recorded and documented in your company’s CRM and call recording systems. If employees use IM services such as WhatsApp for business purposes, the solution can add an IM business profile for that IM service. Needless to say, only business-related messages and calls will be recorded. It is important to note that the recording is effective and dependable since it uses native cellular networks, as opposed to VoIP services that are known to have issues (e.g., dropped calls, VOIP coverage, audio quality, etc.).

The Mobile2CRM solution logs metadata as well as the content of calls and text messages, dates, times, duration, and content of each call is recorded as well as the calling/called numbers, and also if the call was answered or not. No more valuable business info flying under the radar; it’s documented in the CRM.

Let’s recap – with a solution as described above, you will have all the recorded calls and documented data you need for your decision-making when accessing your company’s CRM  and other (e.g., Analytics, BI) systems. Yes, it really is as simple as that…

Ilan Paretsky

Ilan Paretsky

CMO Mobile2CRM

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