CRM is Not the Enemy – This is How to Boost CRM Adoption by Salespeople

How to boost CRM adoption by Salespeople

When you talk to sales reps about CRM, you will often hear: “Yeah, it’s great for management, but I don’t see how it can benefit me.” Some will even go further and point out that recording everything related to their job in the CRM system is time-consuming and comes at the expense of valuable prospecting […]