The key to Customer Retention and Increased Upselling – B2B and B2C
Relationship between customers and businesses starts and ends with Reachability. Once the sale is made, the next obvious challenge is to retain the customer and maximize the CLV (Customer Lifetime Value) – for the subscription length, the reputation, the potential likelihood of upselling, for the reviews, etc. Businesses need to take care of that customer […]
CRM is Not the Enemy – This is How to Boost CRM Adoption by Salespeople
When you talk to sales reps about CRM, you will often hear: “Yeah, it’s great for management, but I don’t see how it can benefit me.” Some will even go further and point out that recording everything related to their job in the CRM system is time-consuming and comes at the expense of valuable prospecting time. Coming […]
Are you really making the best-informed decisions? Or….. (Part 2 of 2)
In our previous blog post, we mentioned that more and more business communications are taking place using cellphones over the cellular network and therefore remain unrecorded and undocumented by the organization’s systems. For this valuable business data to become a resource for your decision-making processes, a new type of solution is necessary that will give […]
How to listen to the silent voice of your customers
Did you know that the majority of business calls between your organization and the outside world are now mobile-based? Just think about your employees in the field (your “road warriors”), who spend a lot of time on the road, at airports, in hotels, etc. Recent estimates are that they spend up to 60% of their […]
